Rebranding in Athens, GA

Family Tradition

Family Tradition is a clothing and boot store in Athens. Judging by the sign, I thought there would be more country-wear/hunting gear for the whole family, however, the store seemed to carry cute girl clothes and jewelry all displayed creative on repurposed furniture made of logs and wood. I think the store should be rebranded in a way that more accurately portrays a more feminine image. The font used in the sign is also overly-decorative and would benefit if it were a bit more legible.

Pet Supplies "Plus"

Pet Supplies "Plus" is a pet supply store with a very vague logo. The store was consistent with it's use of green and yellow colors throughout the interior of their building. I think that their logo should have more animal imagery to make it more interesting and the font should a bit less condensed and serious and a bit more playful. I noticed the employees are very interactive and friendly so I think the company should emphasize that by having a more inviting logo that's not so broad and intimidating.

World of Futons 

World of Futons, I believe, definitely has a psychedelic aura. They seemed to have three different logos that were not consistent. The interior houses lots of band posters and tribal masks which is why I think that the company should have a psychedelic logo with a refined twist because the interior still is organized neatly. 

The 5 Best and Worst Logos

Best Logos

A Casa is an association for domestic healthcare. I think this logo portrays both healthcare and domesticity subtly and accurately. While not using the screaming red cross that is usually associated with anything medical, A Casa opted for creating only the outline of a cross in a subdued shade of green. The association saved the alarming red to highlight the stroke in the cross that forms a rooftop of a house, which alludes to the domestic aspect of A Casa. The logo remains simple, yet gets the point across easily, while also representing both sides of the association.   

BB Neon is a company that makes neon signs which you can easily infer from their logo. Some may argue that the BB part of the logo looks like bubble letters we drew in fourth grade but rest of the image refutes that with its inclusion of a border that closely resembles the lights on a neon sign. I think what is admirable about this logo is that the viewer can easily sense that it's a neon sign despite the fact that it's in black and white. You didn't need a bunch of lights to tell you what they do. Mission accomplished.

I've always loved the Chick-Fil-A logo because why not? The logo does not only stand strong on it's own, but it also fits flawlessly into the name. Chick-Fil-A managed to create an image out of one letter. The "chicken elements" that are added to the "C" are simple and tell you directly what they serve. Their use of the color red is effective because it is known to cause hunger and promote the sense of urgency. What more do you need for a fast-food restaurant?

iheartradio. The name is comprised of three words and all three of those words appear in their logo without making you feel as though you got caught in an image hurricane. You see the heart. You see the "i" which can double as the figure of a person. AND you get signal symbols to represent the radio aspect. All of this is made into a cute simple image that you see everywhere and immediately know who it belongs to. It doesn't get more effective than that.

Joybird Furniture's logo showcases the power of simplicity. It's a furniture store and it's represented by a bird, that also forms a chair. Clean and direct.

Worst Logos

A&G Roofing has a logo that gets the idea of roofing across but it is way overdone. The use of a gradient within the letters almost makes them get lost. The font used in "roofing" is overwhelming and difficult to read if the logo were to be scaled down in size. There's also a roof above the "G" and a house behind the "A." It seems a bit redundant.  

Creative Boutique's logo uses clear type that is legible but what is the image above it? It's not clear and I couldn't tell you what the company does or what their aesthetic is by just looking at it which kind of proves its ineffectiveness. 

B&M DryWall, once again, shows the complications drop shadows and gradients cause when made smaller. If this logo were made any smaller, the "M" would not be legible.  

The company is called AZ Sports and I wouldn't have known that had it not been for the website listed at the bottom. I think the blue "A's" were supposed be bowling pins and the black circle is supposed to be a bowling ball. I'm not sure.

C Brand Design has a parrot in its logo and I don't know why. I don't know why the "D" in "design" is overlapping with the "D" in "brand." It looks messy and the shared letter concept could have been a bit more innovative.

My Work So Far

Ad Series: Intended Audience: Male/Female, Risktakers, Travelers, or Action Sports Enthusiasts with a good sense of humor

These ads are intended to appeal to the idea of creating a safe haven in an otherwise noisy environment, hence each product is encompassed by some sort of doodled line. Loud headphones protect the traveler from the crying baby on the plane, the bus rider from the loud talker, and the neighbor from the yappy dog. All of these noises, at the moment of craving peace, can best be described as evil. Loud headphones, Hear No Evil. 

Book Cover: 1984 is a novel that tells of a world (Oceania) under a totalitarian government that assumes full control of its citizens and discourages any sort of individualism or free-thought. This idea is symbolized through the paper people chain, a repetitive design that represents the cloned thought process of the people of Oceania. Among the paper people is a single figure that is detached from the rest, which portrays the protagonist, who wants to break free and rebel against the government. The paper cutout of a person on the back cover represents the goverment’s ability to control a person to the point of making them only a hollow shell of what they used to be. The color Red’s negative connotations include manipulation, power, and ill-intention which is why it is used within the book title and the underlines.

Package Design (Exterior/Interior): Fine Socks markets toward individuals, typically businessmen, who live a sophisticated lifestyle and value the details of aesthetically pleasing clothing. The package appeals to this demographic through its sleek and elegant black color and the simplistic white typography set on top of it. The high contrast between the black background and the white type increases the package’s shelf appeal as well as the pop of color found in the red stitching. 

Event Poster:

Type/Illustrative Logos: 

Minimalist

Intimate

This logo conveys the idea of minimalism because it is made using the Futura typeface, a font with no serif or unnecessary intricacy. The idea of intimacy can be seen through the creation of the letter C within the letter B, a closeness portrayed by the similarity of the round curves found in both letters.

Minimalist

Intimate

This logo takes a minimalistic approach by converting the letter B into three simple shapes. The intimate aspect of the logo is shown through the use of a pink/peach color, both known to express the ideas of romance, compassion, and closeness.