Family Tradition
Family Tradition is a clothing and boot store in Athens. Judging by the sign, I thought there would be more country-wear/hunting gear for the whole family, however, the store seemed to carry cute girl clothes and jewelry all displayed creative on repurposed furniture made of logs and wood. I think the store should be rebranded in a way that more accurately portrays a more feminine image. The font used in the sign is also overly-decorative and would benefit if it were a bit more legible.
Pet Supplies "Plus"
Pet Supplies "Plus" is a pet supply store with a very vague logo. The store was consistent with it's use of green and yellow colors throughout the interior of their building. I think that their logo should have more animal imagery to make it more interesting and the font should a bit less condensed and serious and a bit more playful. I noticed the employees are very interactive and friendly so I think the company should emphasize that by having a more inviting logo that's not so broad and intimidating.
World of Futons
World of Futons, I believe, definitely has a psychedelic aura. They seemed to have three different logos that were not consistent. The interior houses lots of band posters and tribal masks which is why I think that the company should have a psychedelic logo with a refined twist because the interior still is organized neatly.
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