My Work So Far

Ad Series: Intended Audience: Male/Female, Risktakers, Travelers, or Action Sports Enthusiasts with a good sense of humor

These ads are intended to appeal to the idea of creating a safe haven in an otherwise noisy environment, hence each product is encompassed by some sort of doodled line. Loud headphones protect the traveler from the crying baby on the plane, the bus rider from the loud talker, and the neighbor from the yappy dog. All of these noises, at the moment of craving peace, can best be described as evil. Loud headphones, Hear No Evil. 

Book Cover: 1984 is a novel that tells of a world (Oceania) under a totalitarian government that assumes full control of its citizens and discourages any sort of individualism or free-thought. This idea is symbolized through the paper people chain, a repetitive design that represents the cloned thought process of the people of Oceania. Among the paper people is a single figure that is detached from the rest, which portrays the protagonist, who wants to break free and rebel against the government. The paper cutout of a person on the back cover represents the goverment’s ability to control a person to the point of making them only a hollow shell of what they used to be. The color Red’s negative connotations include manipulation, power, and ill-intention which is why it is used within the book title and the underlines.

Package Design (Exterior/Interior): Fine Socks markets toward individuals, typically businessmen, who live a sophisticated lifestyle and value the details of aesthetically pleasing clothing. The package appeals to this demographic through its sleek and elegant black color and the simplistic white typography set on top of it. The high contrast between the black background and the white type increases the package’s shelf appeal as well as the pop of color found in the red stitching. 

Event Poster:

Type/Illustrative Logos: 

Minimalist

Intimate

This logo conveys the idea of minimalism because it is made using the Futura typeface, a font with no serif or unnecessary intricacy. The idea of intimacy can be seen through the creation of the letter C within the letter B, a closeness portrayed by the similarity of the round curves found in both letters.

Minimalist

Intimate

This logo takes a minimalistic approach by converting the letter B into three simple shapes. The intimate aspect of the logo is shown through the use of a pink/peach color, both known to express the ideas of romance, compassion, and closeness.